Reviewy
Spring 2021 - 8 weeks
Overview:
Reviewy is a mobile application designed to elevate customer's online shopping experience.
Role:
UX/UI Designer
Responsibility:
Problem framing. Research. Storyboarding, concept mapping, wire-framing, user flows, visual design, prototyping.
Tools:
Figma
Problem Statement
Online shopping PRODUCT REVIEWS are biased and unreliable.
One of the problems today with online shopping is that, unfortunately, the costumer still don't know how reliable products bought online will be.Through further research, I have developed a product that could mitigate and perhaps solve the problem of current and future disappointing online shopping experiences.
Design thinking
In order to successfully understand the problem and develop the best possible solution, I decided to follow the design thinking process. This guide would give me structure through the entire process.
Empathize
Define
Ideate
Prototype
Test
Proposed Solution
A consumer only product review platform for online shoppers.
• Eliminate or mitigate unpleasant online shopping experiences.
• Create a space for customers to learn from each other’s shopping experience and share their recommendations.
• Build a reliable database of product reviews that shoppers can trust.
Mind Map
User Journey
Personas
The process of creating personas helped me find my target audience and different scenarios my product could become useful. My target audience range between 15 - 50 years old, simply due to the introduction of smart phones in society.
Proposed Product Idea
“More Customers Are Shopping Online Now Than At Height Of Pandemic, Fueling Need For Digital Transformation". - Blake Morgan, Forbes 2020
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Focusing on the need of making online shopping a more trustworthy experience, I have decided to develop a reliable app for customers to share and find other customers' product reviews.
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This multimedia platform will serve as a space for real consumers to share their opinions that are not influenced by the company’s sponsorships or marketing reviews.
Storyboard
Market Exploration
In 2020, a total of over 80 percent of consumers across the globe shopped online."
Influenster
Consumer Reports
Success:
• Product comparison.
• Monetized due to sponsor ads.
• Q&A Sections.
Opportunities:
• Organization of information.
• Sponsored reviews.
• Mostly marketing-based.
• Paid subscription to read reviews*
Survey & Interviews
What do you look for on a product review?
Learning goals:
• Learn if product reviews are truly important for online buyers.
• Learn what are the product expectations people have when purchasing online products.
• Understand what costumers look for when researching a product they intend on buying online.
8.3%
91.7%
Images
Videos
Long Reviews
Short Reviews
Overall Star Ratings
Pro/Con Reviews
Brand
Other
16.7%
83.3%
User Flow
Wire framing
1. Crazy 8s
First look and feel exploration of Reviewy.
2. Low-fidelity prototype
Advanced schematics of the app Reviewy.
3. Clickable Low-fidelity prototype
With the prototype at this stage I began testing.
Usability Testings
Using the clickable low-fidelity prototype version of the app, I was able to conduct usability testing and ask random participants to complete generic tasks in order to gather some user-centered feedback.
Round 1: Findings
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From this first stage test, I was already able to find features that I could make more accessible to users.
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Navigation needed a signifier. Some users were confused on where they were.
Unselected navigation icons
Selected navigation icons
Round 2: Findings
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On the second round of testing, navigation thankfully was not an issue anymore.
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In one of the tasks, my participants pointed out that the review rating were not familiar or intuitive enough. Did further research and brought the star rating which my participants suggested.
On/Off Product Rating
Star Rating Implemented
Future steps
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Good marketing strategy would need to be developed.
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Monetization for creators would need to be discussed further with a business analyst.
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Future testing will need to be completed before the app is ready to be launched.